How Mass Communication at UOW Malaysia KDU Penang Gets Your Career Going

UOW Malaysia KDU mass comm 大众传播

    Mass Communication courses can be easily found in most universities and colleges.

    However, some are a cut above the rest.

    Here are six reasons why UOW Malaysia KDU Penang’s School of Mass Communication should be your top choice.



    Why UOW Malaysia KDU Penang should be top choice for Mass Communication


    1. 100% Coursework Assessment

    Just like in the real world, you are evaluated based on the quality of your work.

    Mass communication is a hands-on practical field and as such the School of Mass Communication at UOW Malaysia KDU Penang is now switching fully to 100% evaluation based on coursework, assignments and projects for individual and group work.

    UOW KDU Mass Communication 100% Coursework Assessment

    Green screen where mass communication students carry out various video projects

    There will no longer be any exams.

    In fact, students learn much faster and are more engaged as they are able to apply what works and what doesn’t very quickly.



    2. All Subjects Require Presentations

    All subjects require students to present their work as this will become a critical skill for students in the future to convey ideas to their direct superiors or at a client meeting and convince them to say YES.



    3. Many Opportunities to Take-On Internal and External Projects

    Many of the projects given to students mimick real world expectations.

    For example, public relations major students will have to organise events and press conferences while new media and advertising students conduct actual surveys for consumer analysis and run social media campaigns.

    The School works closely with the Penang government to enable students to contribute towards campaigns initiated by the state such as the ‘Penang Goes Orange’ campaign and the ‘Penang Hop a Bus’ campaign.

    kdu college university and penang women's development corporation (PWDC)

    The ‘’Penang Goes Orange’’ campaign organised by students with the Penang state in 2016

    Another campaign was a collaboration with the School of Hospitality, Tourism and Culinary Arts on a project called ‘Wonder Mama’ to help single moms make, market and sell their food online.

    Participants of the Wonder Mama project

    Participants of the Wonder Mama project to empower more single mothers



    4. Competition Against Professional Practitioners

    Lecturers actively get students to participate in external competitions such as photography or videography which puts students toe-to-toe with all levels of talent.

    This is crucial so that students are reminded of the level of quality they need to put out to be on par with experienced professionals. 

    One such recent competition was launched by MK Land themed ‘’What Makes Us a Nation’’ which required participants to submit a short video.

    The grand prize worth RM25,000 was won by Lim Jia Yi, a Diploma in Mass Communication student of UOW Malaysia KDU Penang who beat hundreds of other video submissions.

    Lecturers will typically coordinate students’ assignments with the competitions and the best work will be submitted for the competition entries.



    5. Internship Placements

    Like most university courses, internships placements are a staple requirement for students.

    UOW Malaysia KDU Penang has connections with many partnering companies.

    Students are encouraged to intern at high prospect industries.

    For example, most advertising students opt to intern at new media companies to learn about social media and digital marketing.

    Internship is still one of the best ways for students to learn first-hand the expectations of real companies and clients.



    6. Teaching Philosophy

    The School does not only focus on the syllabus content but infuse the right philosophy approach in readying students for graduation.

    All the activities and initiatives that students go through is to build resilience and to be able to take criticisms and become more determined to succeed.

    Participating in competitions exposes students to the high standards required of them.

    kdu college university mass communication student

    Sociology is also a key study subject that is given emphasis in the courses for students to develop empathy and understanding of human behaviour and society in general.



    UOW Malaysia KDU Penang Mass Communication Courses

    Explore these popular courses and apply through Uni Enrol to check if you qualify for scholarships and bursaries.

    Popular Courses


    Diploma in Mass Communication

    Jan, Apr, Jun, Aug, Oct

    Bachelor of Arts (Hons) in Media Production (3+0), with University of Lincoln, UK

    Jan, Jun, Sep, Oct

    Bachelor of Arts (Hons) in Communication and Public Relations (3+0), with University of Lincoln, UK

    Jan, Jun, Sep, Oct

    Note: SPM/O-Level students may take Foundation in Arts to proceed to degree level or may go for diploma route directly.