Apply To Mass Communication Courses
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Table of Contents
1. What Is Mass Communication?
A Mass Communication Course involves creating, sending, receiving, and analyzing messages to large audiences via verbal, written, audio and visual media. It is an expansive field that considers not only how and why a message is created, but also the medium through which it is sent such as print, outdoor advertisements, digital media, search ads, social media, podcasts, video, radio, and television.
Why it matters?
- In a world that is full of noise, a well-packaged communication strategy can cut through the noise to reach the intended audience with clarity and inspire action.
- Mass Communication breaks down complex issues, whether political, cultural or business, into formats that can be easily understood by the most amount of people intended.
- For businesses, a good communication strategy can become a key competitive advantage to winning the market.
2. Where To Study Mass Communication In Malaysia?
Here are 10 best universities to study Mass Communication courses in Malaysia.
- #1 Taylor’s University
- #2 IACT College
- #3 University Of Wollongong (UOW) Malaysia
- #4 Sunway University
- #5 SEGI University
- #6 UCSI University
- #7 Han Chiang University College
- #8 Quest International University (QIU)
- #9 First City University College (FCUC)
- #10 MILA University
- BONUS #1 — University Malaya (UM)
- BONUS #2 — Universiti Sains Malaysia (USM)
3. Mass Communication Pathways & Entry Requirements
There are 2 pathways one can consider to qualify for a career in the field of graphic and media design.
Pathway 1: SPM/O-Levels ➔ Pre-University/Foundation ➔ Mass Communication Degree
One pathway to secure a Mass Communication Degree is beginning with a Pre-University course (A-Level, SACE, STPM) or a Foundation course offered by the university of your choice.
As an SPM / O-Level leaver, the entry requirement is 5 credits to enter Pre-U or Foundation. It takes 1 to 2 years to complete and will qualify you to enter into a Degree in Mass Communication.
A Mass Communication Degree will take 3 years to complete. Here are the general requirements to enter with qualifications from popular pre-university courses or a foundation course:
| Qualifications | General Requirements |
| A-Level | 2D |
| AUSMAT/SACE | ATAR 55 |
| CIMP | 55% |
| STPM | 2C |
| UEC | 5B |
| Foundation | CGPA 2.0 |
Note: Actual minimum requirements will differ between different universities.
In total, this pathway generally takes 4 years to complete.
Pathway 2: SPM/O-Levels ➔ Diploma ➔ Mass Communication Degree
Many students also opt for this pathway by securing a Diploma qualification first as it allows you the option to dive into the workforce upon graduation.
As an SPM / O-Level leaver, the entry requirement is 3 credits to enter Diploma.
A Diploma in Mass Communication normally requires 2 to 2.5 years to complete depending on the university offering.
If you choose to pursue a Mass Communication Degree after completing your Diploma, you only need to undergo 2 years of the course instead of 3 years with a minimum result of CGPA 2.0 to enter.
How Can Uni Enrol Help?
Uni Enrol’s experienced counsellors help you compare the pros and cons of studying a Mass Communication Course at different universities and different locations.
4. What You Learn In A Mass Communication Course
In Mass Communication Courses, you learn a little of every communication medium, but most importantly is the skill of storytelling and how to adapt the messaging in the right way to effectively convey them through different channels.
These are some of the popular subjects you will encounter in a Mass Communication Course. They vary slightly from one university to another.
- Basic Photography
- Broadcasting
- Communication Law
- Corporate Communication
- Creative Content Development
- Design and Thinking
- Digital Cultures
- Film Studies
- Introduction to Mass Communication
- Introduction to Political Science
- Introduction to Video Production
- Mass Communication Research
- Media Analytics
- Media Industries
- Media, Culture and Society
- Media, Law and Ethics
- Multimedia & Web Design
- New Media Studies
- Organisational Behaviour
- Public Relations
- Public Speaking
- Social Psychology for Communication
- Understanding Journalism
- Visual Communication
- Writing For Mass Communication
5. Why Should I Study Mass Communication?
Here are strong reasons to study a Mass Communication Course!
- The Power To Make An Impact – You will be sought after if you have the expertise as a to create strategies that can impact millions of people. For example, creative and compelling election campaigns.
- Skills That Will Never Go Away – Technologies change, the medium of communication changes, but the underlying skills to harness them and deliver the messages are evergreen. You will stay relevant as long as you can master new channels.
- Remote-Friendly Vocation – Mass Communication expertise can be delivered from anywhere. There are many experienced practitioners turned consultants who provide advice or services to companies on a freelance and virtual basis.
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6. RIASEC Compatibility To A Mass Communication Course
The John Holland Theory of Career Choice states that in choosing a career, people will choose one similar to their personality to ensure job satisfaction, job performance, and career success. The test generates 6 different personality types:
- Realistic (R)
- Investigative (I)
- Artistic (A)
- Social (S)
- Enterprising (E)
- Conventional (C)
With the RIASEC Test, the 6 personalities can generate up to 720 combination possibilities to provide career compatibility. You can try the test yourself here.
If you’re thinking about entering a Mass Communication Course, you should ideally have these 3 as your dominant traits.
ARTISTIC
- Typically creative thinkers who excel in expressing themselves through various forms of media and is crucial in mass communication, where innovative ideas and unique storytelling are essential for engaging audiences and conveying messages effectively.
SOCIAL
- The Social trait is characterised by a strong desire to help others and engage with people. In mass communication, professionals often need to connect with diverse audiences and understand their needs and preferences.
ENTERPRISING
- Enterprising personalities are confident, persuasive, and enjoy leading others. This trait is particularly important in mass communication for roles that require initiative and the ability to convince clients, influence public opinion or drive campaigns.
7. Career Opportunities For Mass Communication
From what you will learn in a Mass Communication Course, there is a wide spectrum of skillsets, specialisations, and career paths. One medium alone (social media, TV, radio, news etc) can be a career path on its own as shown in the areas of opportunities below.
| Areas of Opportunity | Types of Roles |
| Journalism & Media | Journalist/Reporter, News Anchor, Editor, Photojournalist, Investigative Journalist |
| Broadcast Media | Radio Jockey (RJ), TV Producer/Director, Scriptwriter (Broadcast), Videographer/Camera Operator |
| Public Relations (PR) & Corporate Communications | PR Specialist, Corporate Communications Manager, Event Coordinator, Crisis Communication Specialist |
| Advertising & Marketing | Advertising Manager, Copywriter, Creative Director, Media Planner, Brand Manager |
| Digital Media & Content Creation | Social Media Manager, ContentCreator/Vlogger, Podcast Producer/Host, SEO Specialist |
| Film & Entertainment Industry | Film Director/Producer, Screenwriter, Casting Director, Production Designer, Cinematographer |
| Writing & Publishing | Content Writer, Technical Writer, Author/Ghost Writer, Publisher |
| Media Research & Analysis | Media Analyst, Communication Researcher, Market Research Analyst |
| Performing Arts & Presentation | Voice-Over Artist, Presenter/Host, Actor/Performer |
| Education & Training | Media Instructor, Communication Trainer, Curriculum Developer |
| Media Entrepreneurship | Media Consultant, Media Start-up Founder, Freelance Content Specialist |
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About the Author:
Ken Hoong is the co-founder of Uni Enrol and a contributing writer. Drawing on his close work with Uni Enrol’s counsellors, he brings keen insight into Malaysia’s evolving private higher education landscape and the shifting preferences of students in learning and career choices.
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