Apply To Digital Marketing Courses
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Table of Contents
1. What Is Digital Marketing?
A Digital Marketing Course is a field of study that teaches you how to promote products, services, and brands online. Essentially, it teaches how to market in today’s fiercely competitive world using tools like Google Ads, SEO, social media marketing, email marketing, and websites.
It’s a broad field that covers skills in data analysis, content creation, digital marketing tools, and marketing strategies to reach the right audience and convert them into customers.
Why It Matters To The World?
- Digital marketing helps to reach customers in remote places and demographics which are scattered and will be costly to businesses to set up a physical presence.
- Consumer attention is moving online, especially with the younger generation who will eventually command the purchasing power when they get older and generate income or when wealth is passed down to them.
- Digital marketing enables businesses to quantify their goals. It provides businesses with data and analytics to track their performance so they can make better decisions for the future.
2. Types Of Digital Marketing
Digital Marketing is a broad term that can be broken down into multiple subtypes. Before you sign up for it, it’s worth taking some time to explore the types of Digital Marketing we’ve listed below:
- Affiliate and/or Influencer Marketing
- Social Media Marketing
- Email Marketing
- Content Marketing
- Search Engine Optimisation (SEO)
- PPC (Pay-per-click) Advertising
- Marketing Analytics
- Mobile Marketing
- Video Marketing
- Audio Marketing
- Virtual Reality Marketing
Here’s a good video overview of careers in Digital Marketing:
3. Where To Study Digital Marketing Courses In Malaysia?
Here are our recommendations of top universities to study Digital Marketing courses in Malaysia.
| University | Course |
| 1. Taylor’s University | Bachelor Of Business (Hons) (Digital Marketing & Analytics Specialisation available) |
| 2. Monash University Malaysia | Bachelor of Business and Commerce (major in Digital Marketing available) |
| 3. Asia Pacific University | BA (HONS) IN MARKETING MANAGEMENT WITH A SPECIALISM IN DIGITAL MARKETING |
| 4. SEGI University & Colleges | Bachelor of Business Management (Hons) (3+0) with University of Central Lancashire, UK (Digital Marketing specialisation available) |
| 5. Saito University College | Bachelor of Business (Digital Marketing) (Honours) |
| 6. PSB Academy | Bachelor of Arts (Hons) Digital Marketing, Coventry University, UK (PSB Diploma Pathway) |
4. Digital Marketing Course Pathways & Entry Requirements
There are 2 pathways you can consider when studying a Digital Marketing Course in Malaysia.
Pathway 1: SPM/O-Levels ➔ Pre-University/Foundation ➔ Digital Marketing Degree
One pathway towards Digital Marketing studies is to enter a Pre-University course (A-Level, SACE, STPM) or a Foundation course offered by the university of your choice.
As an SPM / O-Level leaver, the entry requirement is 5 credits to enter Pre-U or Foundation.
A Pre-University course or Foundation typically takes 1 to 2 years to complete and will qualify you to enter into a Degree in Digital Marketing.
Some universities offer Degrees that clearly specialise in Digital Marketing, for example, a Bachelor (Hons) in Digital Marketing, but generally speaking, most universities offer it as a specialisation or major, which you can choose in your second year of a Degree in Marketing or Degree in Business.
A Digital Marketing Degree will take 3 years to complete. Here are the general requirements to enter with qualifications from popular pre-university courses or a foundation course:
| Qualifications | General Requirements |
| A-Level | 2E |
| AUSMAT/SACE | ATAR 55 |
| CIMP | 55% |
| STPM | 2C |
| UEC | 5B |
| Foundation | CGPA 2.00 |
Note: Actual minimum requirements will differ between different universities.
In total, this pathway generally takes 4 years to complete.
Pathway 2: SPM/O-Levels ➔ Diploma ➔ Digital Marketing Degree
Studying for a Diploma in Digital Marketing / Diploma in Marketing / Diploma in Business course is a secondary option to qualify for a Degree.
As an SPM / O-Level leaver, the entry requirement is 3 credits to enter into a Diploma.
A Diploma takes about 2 years to complete, depending on the university offering.
Many students also choose to continue with a Degree after completing their Diploma, in this case, to deep-dive into Digital Marketing know-how, techniques, and methods.
If you already have a Diploma qualification, you only need to enroll for 2 years to complete a Degree course with a minimum entry requirement of CGPA 2.0 for your Diploma.
5. What You Learn In A Digital Marketing Course
Since it’s an extensive field, a Digital Marketing course teaches you a wide range of subjects. Here’s a list of the most common courses you’ll come across when digging into this area of study:
- B2B Marketing
- Brand Management
- Business Decision Making
- Business Ethics
- Business Mathematics
- Business Research Methods
- Critical Thinking
- Digital Content Marketing
- Digital Marketing Strategy & Planning
- Digital Transformation
- Financial Management
- Information Systems
- International Marketing
- Integrated Marketing Communications
- Introduction to Management
- Leadership and Change Management
- Macroeconomics
- Marketing Analytics
- Marketing Intelligence
- Microeconomics
- Operations Management
- Principles of Business Analytics
- Principles of E-commerce
- Principles of Marketing
- Product Management
- Public Relations
- Risk Management
- Services Marketing
- Social Media and Communication
- Technology Management
- Web Design
How Can Uni Enrol Help?
Uni Enrol’s experienced counsellors help you compare the pros and cons of studying a Digital Marketing Course at different universities and different locations.
6. Why Should I Study Digital Marketing?
Is it even worth it? If you’re still reflecting on these questions, here are some reasons that make the field an excellent choice:
- High Demand for Digital Marketers – No matter where you go in the world, the potential for growth in digital marketing is massive. Businesses of all sizes thrive by building an online presence, so there are plenty of opportunities for professional development and growth.
- Advancement Prospects – Since digital marketing is ever-growing, it’s easy to advance gradually in the field. You can move from basic to advanced roles throughout your career without switching your career path. For instance, you can begin with roles like SEO analyst or Digital Performance Marketer and move up to strategic roles later.
- Flexible Career – Whether you’re a beginner, running an agency, or a freelancer, Digital Marketing is flexible and lets you work on your own terms. You can choose your clients, schedules, and even work settings. Plus, the vast array of specialisation options also makes it worth pursuing.
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7. Your RIASEC Compatibility To A Digital Marketing Course
The John Holland Theory of Career Choice states that in choosing a career, people will choose one similar to their personality to ensure job satisfaction, job performance, and career success. The test generates 6 different personality types:
- Realistic (R)
- Investigative (I)
- Artistic (A)
- Social (S)
- Enterprising (E)
- Conventional (C)
With the RIASEC Test, the 6 personalities can generate up to 720 combination possibilities to provide career compatibility. You can try the test yourself here.
To excel in the field of Digital Marketing, you must exhibit these Top 3 traits:
INVESTIGATIVE
- Since data and analytics are a major part of digital marketing, it takes an investigative individual to crack the trends. A strong analytical mindset with a deep desire to learn helps digital marketers make data-driven decisions.
ENTERPRISING
- The ability to persuade and influence your desired audience is crucial for business growth in both digital and physical settings. With an enterprising mindset, digital marketers can successfully take the initiative and achieve their desired results.
SOCIAL
- You may not need to be someone who is always outgoing or extroverted, but a Digital Marketer has to be very attuned to the online social landscape and have a good understanding of consumer behaviours online.
8. Career Opportunities For Digital Marketing
Depending on your interests, Digital Marketing offers many career opportunities on a global scale. From entry-level social media positions to highly specialised roles, here are some popular roles you might consider:
| Areas of Opportunity | Types of Roles |
| Strategy & Management Roles | Digital Marketing Manager, Growth Marketer, Marketing Director/CMO |
| Performance & Advertising | PPC Specialist (Pay-per-click), SEO Specialist, Affiliate Marketing Manager |
| Content & Creative | Content Marketer, Copywriter Video Marketer |
| Social Media & Community | Social Media Manager, Influence Marketing Manager, Community Manager |
| Data & Automation | Email Marketing Specialist, Marketing Automation Specialist, Data Analyst (Marketing Analytics) |
| E-commerce & Conversion Optimization | E-commerce Marketing Specialist, CRO Specialist (Conversion Rate Optimisation) |
Recommended Course Guides
Looking for other related courses? Here are various business-related course guides you should check out:
If you’re still unsure about what to study, we have many other Course Guides that will provide further insight into the subject matter. Share with your friends!
We also took the liberty to compile all our University Guides and Course Fees Guides so you don’t have to go anywhere else!
About the Author:
Ken Hoong is the co-founder of Uni Enrol and a contributing writer. Drawing on his close work with Uni Enrol’s counsellors, he brings keen insight into Malaysia’s evolving private higher education landscape and the shifting preferences of students in learning and career choices.
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